About
White Loft Photo
White Loft Photo is a full-service photography house providing fashion, product, portrait, and commercial photography — on location or at our studios in New York City. We create thoughtful, high-quality imagery for brands, businesses, and individuals, combining creative direction with a purpose-built studio designed for exceptional results.
The White Loft is a well-known daylight photography studio in downtown Manhattan where leading photographers, creative teams, brands, agencies, and publications come together to create imagery for campaigns, editorials, and commercial projects.
White Loft Photo is our in-house photography practice, offering fashion, commercial, product, portrait, and headshot photography both on location and in our New York City studios.
With direct access to our purpose-built studio, every project benefits from a controlled creative environment designed specifically for exceptional photography—from lighting and production to styling and post-production.