About White Loft Photo
White Loft Photo is a New York City photography studio specializing in fashion, commercial, product, portrait, headshot, and event photography. We create thoughtful, high-quality imagery for brands, businesses, and individuals, combining creative direction with a purpose-built studio designed for exceptional results.
How It Started
White Loft Photo was born from THE WHITE LOFT, a daylight photography studio in the heart of Manhattan built for photographers.
Since launching THE WHITE LOFT, we've had the opportunity to host photographers, creative teams, brands, agencies, and publications from around the world. Working behind the scenes on countless productions gave us a unique perspective: while many clients came to us for the space, many were also looking for a trusted team to create the images themselves.
That's how White Loft Photo came to life.
More Than a Studio
Today, we're a full-service photography studio offering fashion, commercial, product, portrait, headshot, and event photography throughout New York City.
Because we own and operate our own professional studio, every project benefits from a space built specifically for photography—from lighting and production to styling and post-production.
Let's Create Something Together
Whether you need a commercial campaign, editorial, product photography, professional headshots, or event coverage, we'd love to help bring your vision to life.